Magnuson Hotels (also Magnuson Worldwide) is the leading hotel conversion brand in the USA, UK and Europe. With over 1,000 hotels across six countries and four continents.
Founded in 2003 by Thomas and Melissa Magnuson, Magnuson Hotels made its mark as 'the low-cost alternative to franchising' by providing independent hotels access to chain-level distribution and resources. In 2006, Magnuson Hotels introduced three hotel brands serving the upper midscale, midscale and economy segments; ultimately the largest customer segments globally.
Magnuson Hotels prides itself on giving its hotel owners the autonomy to continue to manage their businesses independently while providing the distribution platform and marketing resources of a large chain to support growth and expansion.
Today, Magnuson Worldwide has become the fastest growing hotel brand in history, adding more new hotels in the last 10 years than 8 of the top 10 chains combined. Magnuson Hotel's newly formed global alliance with Chinese hotel operator- Jin Jiang Hotels- as well as Louvre Hotels Group in Europe, will form a consortium of over 8,000 hotels worldwide which equates to the size of a top 2 hotel chain.
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Brands
Working with Magnuson Hotels, hotels receive 24/7 access to online revenue managers as well as Global Distribution (GDS).
Currently, Magnuson operates three different hotel brands.
- Magnuson Grand - Upper-Midscale hotels and resorts
- Magnuson Hotel - Midscale hotels
- M Star Hotel - Economy hotels
In addition to its branded properties, the Magnuson portfolio also includes independent affiliate hotels that use the company's marketing or distribution systems.
Brands enjoy:
One simple, all-inclusive fee
Marketing rebate programs
Growing loyalty database
Fast and effective brand conversion
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Loyalty program
Magnuson Hotel provides guests with a rewards program that's easy to understand, adds instant value and offers total flexibility when it comes to redemption. Magnuson Rewards allows customers to receive a $25 Amazon.com gift card when they stay 10 nights or more across all participating Magnuson Hotels. There are no restrictions on the number of rooms, nights booked or complicated points earning systems.
Source of the article : Wikipedia
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